The meaning of brand

Of all the legacies that were left to this world by the works of marketing, the concept of "˜the brand' is probably the most well-known and easily recognisable, but at the same the most elusive by far. The thing is that in reality the concept of "˜brand' is deceptively simple. Ask anyone, and they would come up on the spot with tens of good examples of a "˜typical' brand

Link: http://www.allgraphicdesign.com/graphicsblog/2007/04/graphic-design-brands-branding/