Nvidia announces new chip architecture

Nvidia Corp (NVDA.O) said it will ship its new chip architecture in the next few months, strengthening its position in computer processing while promising improved graphics performance across its chip offerings.

The company, which made its name selling specialty computer graphics chips designed for gaming, on Wednesday demonstrated a new chip architecture code-named "Fermi," which Nvidia's Chief Executive Jen-Hsun Huang said will roll out in the next few months across the company's GeForce, Quadro and Tesla graphics processors.

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