The meaning of brand

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The meaning of brand

Post by Admin on 2009-10-05, 05:58

Of all the legacies that were left to this world by the works of marketing, the concept of "˜the brand' is probably the most well-known and easily recognisable, but at the same the most elusive by far. The thing is that in reality the concept of "˜brand' is deceptively simple. Ask anyone, and they would come up on the spot with tens of good examples of a "˜typical' brand



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